Study Task 3 - Establishing A Research Question

Suggested Research Question.
This can be a topic or theme, but please try to be as precise as possible.

Is Vance Packard's 'hidden persuaders' still relevant in modern advertising?

Which Of The Module Resources Does This Question Relate To?
You can find these on eStudio - Try to list at least three.

Advertising

Branding

New media

Which Academic Sources Are Available On The Topic?
Include a Harvard Referenced bibliography of at least 5 sources.

Packard, V. and Miller, M.C.J. (2007) The hidden persuaders. United States: Ig Publishing
Fennis, B. and Stroebe, W. (2010) The psychology of advertising. United States: Psychology Press.
Heath, R. (2012) Seducing the subconscious: The psychology of emotional influence in advertising. United Kingdom: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd).
Du Plessis, E. (2011) The branded mind. Philadelphia: Kogan Page.
Tungate, M. (2008) Branded male: Marketing to men. London: Kogan Page Publishers.

How Could The Research Question Be Investigated Through Practice?

What Graphic Design would you make in response to this, and why?

Choose a product and then create an advertising campaign and implement the 8 hidden needs within.

Or a current political campaign like Bernie Saunders and implement the 8 needs to convince them to vote for Bernie through posters, badges and leaflet. 

Peer Feedback – How could this topic be refined / developed?
Show this form to a fellow student. They should record their feedback in the box below

Research and develop a deep understanding of the 8 hidden needs. Try and embed all 8 within the campaign (if possible). See counter arguments for the user of Hidden persuaders in 21st century.