This can be a topic or theme, but please try to be as precise as possible.
Are the 8 hidden needs expressed in the 'hidden persuaders' by Vance Packard still used in contemporary advertising?
Which Academic Sources will you reference?
Include a Harvard Referenced bibliography of at least 5 sources.
Packard, V. and Miller, M.C.J. (2007) The hidden persuaders. United States: Ig Publishing
Fennis, B. and Stroebe, W. (2010) The psychology of advertising. United States: Psychology Press.
Heath, R. (2012) Seducing the subconscious: The psychology of emotional influence in advertising. United Kingdom: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd).
Du Plessis, E. (2011) The branded mind. Philadelphia: Kogan Page.
Tungate, M. (2008) Branded male: Marketing to men. London: Kogan Page Publishers.
What Graphic Design will you analyse?
Include at least one piece of Graphic Design to analyse in depth (but no more than three)
Essay Map
Introduction - State my question and introduce Vance Packard and the history of the 'The Hidden Persuaders'. Could also quickly summarise advertising in the 21st century with the link of digital.
Explain all of the 8 hidden needs along with a number of adverts to demonstrate how they relate to contemporary adverts.
Describe whether or not digital has impacted persuasions techniques and have newer persuasions been created because of online advertising.
Explain phycological techniques from Freud and Packard. Use triangulation from other sources to understand whether their techniques are used today.
Deep analysis of an image that used all 8 hidden needs (or the majority)
Conclusion - Tie the argument up and conclude the argument of whether or not the hidden persuaders are still alive and well in contemporary advertising
Peer feedback
How sources will you use for the triangulation
Is freud relevant in relation to Packard?
It's effective to sum up all 8 hidden needs at the start and suggest how they relate to contemporary adverts.
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