My practical for context
of practise was based on the 5 guidelines that Hitler used on his propaganda.
In my essay i mention these 5 guidelines as they were a good insight at how
Hitler and also Joseph Goebbels created their propaganda and what aspects they
deemed important, plus it's a good chance to get into their minds and see how
successful their propaganda techniques were. The five factors were:
1.
Avoid abstract ideas and appeal instead to
the emotions.
2.
Employ constant repetition of just a few
ideas, using stereotyped phrases and avoiding objectivity.
3.
Put forth only one side of the argument.
4.
Consistently criticise enemies of the
state.
5.
Identify on enemy for special
vilification.
Producing my practical off these rules will make a
strong link between my essay and the practical side. In my final designs, i
have thought very carefully about each one of these points and to try and
implement them into all three of my posters designs, whether it's obvious or
subtle.
All 3 posters are off
the same style and technique so i will go into depth and explain them all at
once by analysing each point of Hitlers propaganda rules.
1 -
Avoid abstract ideas and appeal instead to the emotions
To directly appeal to
the British publics emotions, i used a number of design styles and features to
achieve this. Using a caricature style was a popular choice of propaganda for
Hitler. Hitler used caricatures mainly on the Jews by distorting and
emphasising their facial feature, which can be famously seen on the 'eternal
Jew' poster, which I've analysed in my essay. By doing this Jews became more
ugly, repulsive and sub-human. This led the German population to believe these
lies, therefore tricking people into believing that you can spot a Jew by how
big his facial feature are. The caricatures became truth for many Germans, who to
them thought of Jews as disgusting rats who were untrustworthy and were the
cause of Germany's problems.
This is the reason why i
decided to go for a caricature style in the Green party campaign. I want the British
Public to have the same reaction as the Germans did, to not trust these three
politicians and to see them as ugly, hideous and scary. In order to do this i
emphasised the main facial features such as the nose, ears and chin all the
same facial features that the Nazis emphasized on
the Jews. Having these caricatures will hit hard with the emotions of the
Public, making them scared and afraid of the politicians, seeing them as ugly
people who aren't to be trusted as a leader.
Another aspect, which will
also play on the emotions of the public is the tagline in all three of the posters. There are three key
issues which the British public hates about our country and that the
politicians won't do nothing about. These three things are, the Banks, especially
the banker’s bonuses, right-winged parties and the energy companies. The public
finds these things extremely unjust and causes deep anger in the pit of their
stomachs. If any politicians are known to support any of these causes then the
there would be public outcry, and that's exactly what i did. Having each one of
these issues on each poster would infuriate people and hopefully cause
emotional triggers, which will make the public go against these politicians and
go in favour of parties that are against these issues. As you can see from the
3 taglines on the posters, you
can grasp the reaction it may cause. I also used the word 'Sponsored' to add
extra insult to the wounds as this suggest that these parties are funded and
controlled by these organisations and people.
Colour is the final
design feature used to cause emotion triggers, the previous design features
that I've talk about like the caricatures and the tagline will all hopefully build up a great sense of emotional
anger, So I've purposely used the parties colour scheme on each poster.
Political parties all have a certain colour where by people can recognise them
by. So with all this anger hopefully the publics subconscious mind will take in
the colour and then every time they see that colours they will remember this
poster and how distressed and angered they felt.
2 -
Employ constant repetition of just a few ideas, using stereotyped phrases and
avoiding objectivity.
The way i would show
constant repetition is to print these posters out in large quantities. Even
adding on a few more politicians like Nick Cleggs and Alex Salmon. Therefore it will
link in with Hitler’s guidelines of 'employing constant repetition of a few
ideas'. Using these posters in large quantities will start to subliminally manipulate
and distort people perceptions and feeling against these politicians as Hitler once
done in Nazi Germany. As seeing these posters everywhere and everyday, peoples
will start to believe if repeatedly told about it. A lie can be shaped into the
truth through constant repetition as Joseph Goebbels once put it ""It
would not be impossible to prove with sufficient repetition and psychological
understanding of the people concerned that a square is in fact a circle. What
after all a square and a circle? They are mere words and words can be moulded
until they clothe ideas in disguise" This is what I'm hoping
would be the outcome of these posters and with the implementation of all design
features discussed then i couldn't see why it wouldn't be as successful as
Hitler’s propaganda.
Using stereotyped
phrases and avoiding objectivity has been accomplished in the tagline. I don't actually know if these
political parties have been sponsored by these organisations and issues, but
what i do know is, I'm trying to inflict the most impact by slandering them and
causing the public to turn against them. So by using stereotype phrases makes
my message a lot more impactful to
make people think about rejecting these parties and voting for the Greens who
are in favour of the people of Britain.
3 -
Put forth only one side of the argument.
It's clear to see how
I've achieved only putting forth one side of the argument. All three taglines are all slandering and
criticising these political parties without any chance of these politicians to
explain themselves or any piece of information that could counter the argument.
Therefor the British public will only see one side and will not be conflicted
by other opinions that might give the other side of the story.
4 -
Consistently criticise enemies of the state.
There are a lot of
design feature and aspects within this design, which are criticising enemies of
the state. The Greens rivals are the mainstream parties such as the
Conservative, UKIP and Labour
so in their eyes they are the enemy's of the state and it's up to me to make
them enemy's of the state in the British voters eyes too therefore will
discourage the public to vote for them.
The caricatures are making
a mockery out of the enemy and making them look distasteful. The straplines is the strongest form of
criticism. Making up lies and expressing how bad and un-trustworthy these leaders are. Also making
up stories about the banks and energy companies will further the anger, which
leads towards more outcry and disillusion in
the public eye and then, that can be manipulated into the truth. If i had more
posters printed out then i could then constantly criticise on a larger scale,
which will make everything 10x worse.
5 -
Identify on enemy for special vilification.
This point is already
summed up in the seconds and forth point. But this point is about using abusively
disparaging speech, similar to criticising. My tagline does
exactly that. Expressing that these political parties are sponsored by these
companies and sponsored by racism is extremely hurtful and damaging to their
reputation and is a form of slander. It's abusing as its making fabricated
stories for the benefit and gain of the Green party. These hurtful words will
shape peoples opinions about them and eventually turn people against them. All
these aspect are put in place to further the Green party cause and to
discourage voters to reject mainstream parties.
Final 3 posters are below:
