Studio Brief - Colour Choices

Choosing the correct colour is extremely important to how the audience will emotionally connect and react. Based of my primary research it was determined that red is the most sinister colour and causing images to become more distressful. However there will also been some conflicts with colour, due to branding and the colour misrepresenting something else.

Below are the following analysis and my though process through the different colours.

Light colours

Light colours were used to make the caricature stand out. The more the poster stands out the more attractive and appealing the poster will look to other. However light/cool colours are associated with positive feelings, which is something i don't want this poster to represent and according to my primary research on light colour, they can make an image less negative. 

All so, having an appealing poster is effective but in this scenario it's not. I want the poster to communicate a negative message about these politicians and making it look 'cool' and 'appealing' is contradicting.

Blue makes the image appear in a positive light, it comes across fresh and makes Nigel Farage look humorous instead of an un-trustworthy leader. Also this colour represents the branding of conservatives, therefore people might get confused.

Orange is the same as the blue, making light of the situation.

In my primary research yellow was the colour that desensitises an offences or sad image so this wouldn't be appropriate.

Dark Colours

Dark colour are well-known for making an image more scary and sinister, especially red. Red is associated with danger and warnings, so in theory this colour would be perfect.

Red would be a perfect colour if it wasn't the colour of Labour. I don't want people to accidentally get confused between Labour and UKIP. People might think this is a campaign against labour. Also if i use red for one then ill have to use red for all three poster as red is the perfect representation of what i want to communicate, which is danger and a warning, but if they were all red then it would just look like a hate campaign against labour and not necessarily with the other parties.

Black can be seen as a scary, demonic and evil colour but on this image, it reminds me of a photo shoot therefore making light once again of Nigel Farage instead of making a negative impact.

Unattractive Colours

In Hitlers famous poster the 'eternal Jew' they used ugly, un-attractive colours, which made the overall image look more disgusting and dirty to look at and only emphasised the effect of degrading Jews. This is what I'm trying to do with the two colours below. They defiantly do the job of making the image more distasteful and unattractive but because the Greenpeace logo and tagline is on there then people might think that the Greens are an unattractive party, even though their is a picture of Nigel Farage on the page. If the Greens branding wasn't on the page then these colour would work to the maximum potential. But voters might link the ugly colour and the Greens as one, which will have a negative impact.

Branding colour

I also tried Greens party colour as the background to make more of a link towards the Green party. At first i thought this colour was appropriate as voters can easily make the link between this poster and the Green Party. However, once i stepped back and asked a few people their thoughts, it became apparent that the tagline may make people think that the Greens support the tagline. Essentially I'm putting the branding around a message about hate which looks like a seal of approval. This will bring negative publicity and be a complete opposite to what I'm trying to do. Also as green is a light colour, the image isn't as distressing as i would like it to be. With all this in mind i decided not to have this background colour.

Final Colour

 The final colour i chose for all the 3 posters was the parties associated colours. So Purple for UKIP, Blue for Conservative and Red for Labour. Even though some of these colours come under the 'light colour' category, I hope to counteract the positive feelings these colours communicate.

I chose the political party colours because i want the public to view this poster, which is meant to produced emotional triggers for that party then subconsciously have that colour stuck in their mind so they wouldn't forget. Even days down the road and if they see this poster over and over again they may start associating this colour with hate and in this case 'bigots and racism' which will evidently counteract the positive aspects of these colours.