Studio Brief - Final Design

My practical for context of practise was based on the 5 guidelines that Hitler used on his propaganda. In my essay i mention these 5 guidelines as they were a good insight at how Hitler and also Joseph Goebbels created their propaganda and what aspects they deemed important, plus it's a good chance to get into their minds and see how successful their propaganda techniques were. The five factors were:

1.     Avoid abstract ideas and appeal instead to the emotions.

2.    Employ constant repetition of just a few ideas, using stereotyped phrases and avoiding objectivity.

3.    Put forth only one side of the argument.

4.    Consistently criticise enemies of the state.

5.    Identify on enemy for special vilification.

Producing my practical off these rules will make a strong link between my essay and the practical side. In my final designs, i have thought very carefully about each one of these points and to try and implement them into all three of my posters designs, whether it's obvious or subtle.

All 3 posters are off the same style and technique so i will go into depth and explain them all at once by analysing each point of Hitlers propaganda rules.

1 - Avoid abstract ideas and appeal instead to the emotions

To directly appeal to the British publics emotions, i used a number of design styles and features to achieve this. Using a caricature style was a popular choice of propaganda for Hitler. Hitler used caricatures mainly on the Jews by distorting and emphasising their facial feature, which can be famously seen on the 'eternal Jew' poster, which I've analysed in my essay. By doing this Jews became more ugly, repulsive and sub-human. This led the German population to believe these lies, therefore tricking people into believing that you can spot a Jew by how big his facial feature are. The caricatures became truth for many Germans, who to them thought of Jews as disgusting rats who were untrustworthy and were the cause of Germany's problems. 

This is the reason why i decided to go for a caricature style in the Green party campaign. I want the British Public to have the same reaction as the Germans did, to not trust these three politicians and to see them as ugly, hideous and scary. In order to do this i emphasised the main facial features such as the nose, ears and chin all the same facial features that the Nazis emphasized on the Jews.  Having these caricatures will hit hard with the emotions of the Public, making them scared and afraid of the politicians, seeing them as ugly people who aren't to be trusted as a leader.  

Another aspect, which will also play on the emotions of the public is the tagline in all three of the posters. There are three key issues which the British public hates about our country and that the politicians won't do nothing about. These three things are, the Banks, especially the banker’s bonuses, right-winged parties and the energy companies. The public finds these things extremely unjust and causes deep anger in the pit of their stomachs. If any politicians are known to support any of these causes then the there would be public outcry, and that's exactly what i did. Having each one of these issues on each poster would infuriate people and hopefully cause emotional triggers, which will make the public go against these politicians and go in favour of parties that are against these issues. As you can see from the 3 taglines on the posters, you can grasp the reaction it may cause. I also used the word 'Sponsored' to add extra insult to the wounds as this suggest that these parties are funded and controlled by these organisations and people.

Colour is the final design feature used to cause emotion triggers, the previous design features that I've talk about like the caricatures and the tagline will all hopefully build up a great sense of emotional anger, So I've purposely used the parties colour scheme on each poster. Political parties all have a certain colour where by people can recognise them by. So with all this anger hopefully the publics subconscious mind will take in the colour and then every time they see that colours they will remember this poster and how distressed and angered they felt.

2 - Employ constant repetition of just a few ideas, using stereotyped phrases and avoiding objectivity.

The way i would show constant repetition is to print these posters out in large quantities. Even adding on a few more politicians like Nick Cleggs and Alex Salmon. Therefore it will link in with Hitler’s guidelines of 'employing constant repetition of a few ideas'. Using these posters in large quantities will start to subliminally manipulate and distort people perceptions and feeling against these politicians as Hitler once done in Nazi Germany. As seeing these posters everywhere and everyday, peoples will start to believe if repeatedly told about it. A lie can be shaped into the truth through constant repetition as Joseph Goebbels once put it ""It would not be impossible to prove with sufficient repetition and psychological understanding of the people concerned that a square is in fact a circle. What after all a square and a circle? They are mere words and words can be moulded until they clothe ideas in disguise" This is what I'm hoping would be the outcome of these posters and with the implementation of all design features discussed then i couldn't see why it wouldn't be as successful as Hitler’s propaganda.

Using stereotyped phrases and avoiding objectivity has been accomplished in the tagline. I don't actually know if these political parties have been sponsored by these organisations and issues, but what i do know is, I'm trying to inflict the most impact by slandering them and causing the public to turn against them. So by using stereotype phrases makes my message a lot more impactful to make people think about rejecting these parties and voting for the Greens who are in favour of the people of Britain.

3 - Put forth only one side of the argument.

It's clear to see how I've achieved only putting forth one side of the argument. All three taglines are all slandering and criticising these political parties without any chance of these politicians to explain themselves or any piece of information that could counter the argument. Therefor the British public will only see one side and will not be conflicted by other opinions that might give the other side of the story.

4 - Consistently criticise enemies of the state.

There are a lot of design feature and aspects within this design, which are criticising enemies of the state. The Greens rivals are the mainstream parties such as the Conservative, UKIP and Labour so in their eyes they are the enemy's of the state and it's up to me to make them enemy's of the state in the British voters eyes too therefore will discourage the public to vote for them.

The caricatures are making a mockery out of the enemy and making them look distasteful. The straplines is the strongest form of criticism. Making up lies and expressing how bad and un-trustworthy these leaders are. Also making up stories about the banks and energy companies will further the anger, which leads towards more outcry and disillusion in the public eye and then, that can be manipulated into the truth. If i had more posters printed out then i could then constantly criticise on a larger scale, which will make everything 10x worse.

5 - Identify on enemy for special vilification.

This point is already summed up in the seconds and forth point. But this point is about using abusively disparaging speech, similar to criticising. My tagline does exactly that. Expressing that these political parties are sponsored by these companies and sponsored by racism is extremely hurtful and damaging to their reputation and is a form of slander. It's abusing as its making fabricated stories for the benefit and gain of the Green party. These hurtful words will shape peoples opinions about them and eventually turn people against them. All these aspect are put in place to further the Green party cause and to discourage voters to reject mainstream parties.

Final 3 posters are below: