My essay is universally based around how the eight hidden needs/desires are still being implemented within contemporary advertising. So to make a connection between my essay and practical crystal clear, below are the eight hidden needs that I will being implemented with my advertising campaign for Phonebloks. The main issue that arises is whether or not I can use all eight within my campaign. After researching a number of adverts for my essay and practical it was clear that not all can be embedded into one advert. This is due to a number of reasons like the amount of elements that need to be on the advert to cover all needs, as you can't only have an image and text that covers all desires. Another reason is that some desires repel against each other. For example love objects and ego-gratification and also roots and power are polar opposites of each other, therefore the advert will either have to use the desire of love objects or power but not both.
The only way to insure the eight hidden needs to be used is to create a series of adverts that have the same uniformed theme and concept but image or text interchanging to make sure all needs have been implemented.
8 needs are:
- Emotional security
- Reassurance of worth
- Ego gratification
- Creative outlets
- Love objects
- Sense of power
- Roots
- Immortality
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