COP2 - First Mock up

This is the first mock up of my first idea that I sketched out. I decided to use realistic photographs to maximise the emotional appeal towards the audience. Real life photos are relatable and is something that the user can connect with on a personal level. I used two photos for each poster just to double up the visual attraction of the posters and to incorporate a contemporary style within it's aesthetics. Using a contemporary style within the poster allows for the campaign to feel relevant and up to date demonstrating the attributes of the phone as being a new piece of technology ahead of all the other competitors. 

Image, colour and text have all been chosen to maximise the implementation of the hidden desires. All of these adds uses 6 hidden persuaders out of eight.

Emotional security has been embedded by the use of images. Images of a mother holding her baby and the image of the grandparent with his grandchildren demonstrates a hold on their loved one. The audience seeing this image would want to buy the phone to preserve and capture their family. Reassurance of worth has been implemented by the wording of the posters. By using "for the adventurer", "for the gamer" it tells the consumer that they can be the adventurer they always inspired to be and they can achieve that dream of becoming a professional gamer. They are worth these achievements in life and Phonebloks will help them achieve that worth. 

Selling creative outlets has been achieved by the concept of the campaign. Giving the users the tools to build their own experience with the phone indicates a creative approach that is unique for every user. 

selling love object. Implemented by the use of images. Using images of objects and people that the users love the most. Children, grandparents and even gaming consoles are things that people love the most, therefore users will buy the phone to capture and store memories and moments. 

The last desire is immortality. This is demonstrated on the first and last poster, again by the imagery. The young faces and healthy looking young people make the user want to buy the camera to portrays this look or experience. The baby will also portray a sense of internal youth making the user feel younger.