COP3 - BERNIE CAMPAIGN // TAGLINES

I knew I needed an effective tagline to bind the whole concept together. A tagline that defined the concept within a few words. A tagline where the American voter looks visualises the tagline and the onset of emotions start to build up and passion fires up in their stomach ready to stand side by side with Bernie Sanders but at the same time having feelings of anger and frustration with Hillary Clinton.

From the images below, you can see the potential tagline I came up with. The taglines were: 

"A History To Fight For. A Future To Believe In." - This tagline implements the topoi 'Past Fact' as it talks about the past and the consequences of the past repeating itself if action isn't taken. It talks about the battle that Bernie faced and all others before him. Influential members of the minority community who fought for change such as MLK. "A future to believe in" talks about the progress of the past and that progress will determine how the future is. People sought change to make the future a better place. It should want to drive the minority community to keep pushing for change and with Bernie Sanders, it can happen.

"Us Against Them" - This famous mentality of 'us against them' works well when trying to undermine Hillary Clinton. The 'Us' is Bernie sanders and the minority community trying to push for change and the 'Against them' is the other part of society, the wealthy, elitist, the one percent, and Hillary Clinton. A category that most minorities don't fit into.

"My Fight For You" - This tagline portrays Bernie Sanders as a hero. Bernie leading the way to fight for the Americans who don't have a voice. He is fighting for them, against the rich and the establishment. The only issue with this tagline is white privilege. Bernie isn't a minority therefore, he can't know the pain and suffering these communities experience and to say 'My fight for you' indicates that he is a part of the minority groups and he is leading the change when he hasn't since he isn't a minority and hasn't been around since the dawn of time.

"Our Fight For Civil Rights" - The best and most effective tagline out of the lot. What it implies is that Bernie Sanders is with the people, alongside them. Instead of using 'Me' which sounds like it's only him solving issues which come across as some kind of dictator. using 'Us' includes everyone before Bernie and everyone after him. In relation to the images, Bernie has fought for the minority in the past and will continue to till he dies. The tagline can be used on Hillary's image to cause anger and outrage. The tagline changes slightly to "Hillary's fight for segregation" showing the contrast between Bernie and Hillary. Portraying Hillary as a segregationist and who is different and has nothing in common with the minority groups of America.