COP3 - UK REFERENDUM REMAIN SURVEY ISSUE & BENEFITS

For a part of my primary research I wanted to produce a survey but how I went about creating it can be problematic and beneficial due to the subject matter at hand. The subject area focusses on politics and the EU referendum. Subjects areas like these can cause a number of issues due to people being hesitant to give truthful answers. There is a certain element of fear of being judged for voting for the 'wrong' person or party, for a lot of people speaking out about their opinions on politics comes with certain restraints. In order to get over this, surveys are the best option to gather truthful and credible research. They're anonymous and allows users to fill the survey out without any fear of judgment at their own comfort. As oppose to focus groups and 1 on 1 interview. The only downside to a survey is you will never know if the answers are the truth because the respondent is anonymous so you can't see how they react to the questions through facial expressions and body language.

Another area we need to focus on is the survey itself. The main problem is to keep people engaged and to ensure they fill out the whole survey and not exit half way through because they're either bored or not interested enough to start writing paragraphs of text for each question. In the survey that I created (explained fully in another blog post) I created 6 question that was multiple choice question and only one with a comment section. Having the majority of multi-choice questions it allows the user to get through the survey without losing interest, allowing for a higher completion of the survey.  Another way to ensure the user doesn't lose interest is by using shorter question and terminology that isn't complex to the point where the information becomes hard to understand, ensuring all users can take part.