The target audience for Bernie's campaign in support of minorities will obviously be the minority community but not the community as a whole. The practical will specifically be aimed at the Black demographic. With this in mind, we have to consider a different perspective. The issue, stereotypes and assumptions about what black people want cannot be understood from an outside perspective or from the perspective of anyone else who isn't black. Therefore, by conducting research I can begin to understand the needs of the black community in America.
One can also assume that rhetoric doesn't need to the audience. For example, when Hitler was touring around Germany giving speeches he didn't change his rhetorical approach to suit different towns, cities and classes of people. Therefore, within a reasonable limit audience shouldn't need to dictate how I apply rhetoric to my campaign. But essentially I will need a basic audience to decide the design decisions such as typography, images and colours but further than that wouldn't be as necessary.
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