Whenever it comes to persuasion it's very challenging to conduct primary research to understand how people react. Rhetoric is all about applying persuasive methods and techniques to make an argument stronger. In other words, persuasion is subconscious and subliminal and isn't meant to essentially be obvious to the audience. Some persuasive methods may be obvious but that's only if the concept is poorly designed and the application of the rhetorical approach is messy. With all this in mind, it becomes problematic to truly test people's reaction and exposure to the rhetoric. The only way to test the techniques is by analysing design decision such as colour theory, typography and imagery. This would only work an individual basis but not as a whole without stating your agenda of the research. This also leads onto another area where you have to state intentions but then you jeopardise your whole research as you may receive answers that would not be genuine and honest because your audience knows what reactions you are after.
Moving away from rhetoric, another problematic approach is gathering feedback from my target demographic. Gathering research from the minority community in America has become a massive challenge and near impossible. To start with, I'm not American, nor am I a minority which means that I don't have access to any minority communities. Second, is that politics is a touchy subject for many people. Many people don't disclose their political views in case of being judged for supporting a controversial party or candidate. For minority communities, this fear is intensified as they already feel judged and marginalised and this will make them less willing to speak out.
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