Context of Practice: COP3 - BERNIE CAMPAIGN // CONCEPT

This blog post is purely meant to explain the concept and approach to the Bernie Sanders campaign that I will be undertaking. Bernie Sanders and Hillary Clinton are roughly the same age (6 years difference.) They grew up in the same era when America went through a lot of social issues that affected minorities, especially the black community within America. My concept is to demonstrate that Bernie isn't an elitist politician who's agenda is to represent the 1% but an ordinary human who represents the everyday person. Bernie fights for everyone including minorities, he isn't a politician who stands around and watches minorities being unfairly treated.

This is what I'm trying to represent Bernie Sanders as. How I'm going to achieve this is by using photos of Bernie Sanders and Hillary Clinton as university students to represents their mindsets and how they were as ordinary people (to a certain extent) before becoming influential politicians. Bernie Sanders campaigned and protested for civil right and in the 1960's and as a result got arrested for it. This, in essence, presents Bernie as a compassionate human being, who fights alone side minorities so they can have freedom even when his freedom is already secured for life due to white privilege. In contrast to Bernie's photo, there is a photo of Hillary Clinton in the 1960's holding a sign which advocates her support for Barry Goldwater, a segregationist. The sheer contrast is apparent and damaging on Hillary's behalf. Hillary, dressing as an upper-class citizen showing support for segregation is a total opposite to Bernie and this represents Hillary as an elitist who doesn't support the minority community. This may have been over 50 years ago but it demonstrates the past and the mindsets Bernie and Hillary had back and no doubt their views and opinions they had back then would in some sense still be apart of them today even if Hillary doesn't want to admit it.