In the previous blog post, I discussed the collateral for the Bernie Sanders campaign. In the images below I applied all of the collateral in context. Having the badges, stickers, poster and such on a nice black background is aesthetically pleasing but it doesn't communicate how and where the collateral will be shown. The black community is the number one target for the Bernie campaign so seeing the collateral interacting with the black community is essential to get the overall feel and how the work should be presented.
IMAGES ON BLOGGER ARE REALLY BAD QUALITY AS IT'S PROVEN HERE
T-Shirt
The t-shirt being shown on a group of protesters who are protesting about black lives matter. The campaign can be used alongside a number of other causes that black people and all minorities face. Bernie's campaign will be the solution to these problems.
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| T-shirt design |
Posters & Billboard
Posters being shown in a rough/black neighbourhood. It wouldn't be appropriate to show the posters in a rich, upper-class or middle-class area as the posters and campaign are aimed at helping and finding a solution for all minority groups in America. Neighbourhoods within the black communities and many others are normally impoverished but there are still African Americans who are upper class and wealthy but the majority still in poverty.
Website
Being viewed by a black woman, further, demonstrates how the black community can interact with the campaign.
Badges
Like the T-Shirt designs, the badges can be a form of protest to encourage communities to vote for Bernie Sanders. More ways for the message to spread to others.
Protest signs
Protest signs are made for protests. Black people are more likely than any other minority groups to protest issues. With black lives matter, the divide is widening between the black community and sectors of government. The signs represent a future of change. A leader to believe in that they can count on. Bernie Sanders continuing the legacy of MLK.
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