We have already established that the use of misleading statements from both camps would have been a big reason why the UK voted to Leave. It's also essential to gather a good degree of knowledge of other reasons why the UK may have wanted to Leave the EU. Looking into other reasons could help me in examining the overarching referendum, in general, to understand it from all angles and perspectives, to essentially educate ourselves. Also, to gather a good enough insight to build a range of ideas, concepts and hierarchy of what problems voters faced in the run-up to the referendum.
The public was non-stop pounded with a warning about being poorer if they dare leave the EU. But essentially people weren't convinced by what they were told or would rather take the chance.
Another warning the public were overcome by were Bank of England raising the prospect of a recession. Barack Obama suggesting the UK would go straight to the back of the queue in regards to securing a trade deal with the US. In the end, people felt left behind and untouched by the benefits of the economy.
£350m NHS claim gets traction
The leave camp claims that leaving the EU would free up £350m a week to spend on the NHS. This slogan is easy to understand and attractive from any voters perspective no matter age or political affiliation. With constant pushing from the Remain camp to remove the slogan, it gained traction and is considered the single most remembered figure from the campaign even though it was deemed a lie. Essentially, the statement served as a powerful demonstration of how the UK would benefit outside of the UK.
Farage makes immigration the defining issue
The proposition by Nigel Farage was a message and a chance to take back control off our borders.
Simply put, the older voters won it for Leave. In parts of the country such as south-west, Midlands and the north east. It's also revealing fact that the older you age the more likely you are to go and vote. According to the BBC, 78% of those 65 or over voted in the 2015 election, compared with 43% of 18-24-year-olds and 54% of 25-34-year-olds.
http://www.independent.co.uk/voices/brexit-eu-referendum-why-did-people-vote-leave-immigration-nhs-a7104071.html
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