IDEA ONE
This idea portrays the politicians who are running the "Leave" camp as liars by using image manipulation in a form of a smear campaign. Using Pinocchio's nose with the caption "I'm a real liar!" will portray the politician such as Nigel Farage or Boris Johnson as deceitful and untrustworthy. I've sketched out two versions one with image and text and with type only, to see if the concept is stronger without the image.
IDEA TWO
This idea lists the lies told by the "Leave" camp and Truths by the "Remain" camp. The idea is meant to showcase to the public what facts are true and what are false whilst damaging the credibility of the "Leave" campaign.
IDEA THREE
series of poster comparing something trivial to a fact. Playing on this notion that people will believe anything without question. For example, in one of the adverts, the two comparing things could say "what came first, the chicken or the *Enter false fact said by the Leave camp*. These comparisons will make it out that there is an obvious answer but then the advert reveals that that's not the case and that you should always fact check.
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