COP3 - UK REFERENDUM // AUDIENCE

The UK Audience of all age ranges from the legal age of voting (18) and upwards. Even though the campaign is to promote the UK to remain within Europe the campaign will still aim to persuade voters who are set on voting 'Leave' or thinking about voting 'Leave' to switch over and vote 'Remain'. The process is to understand how false statements and deceit affects all voters up and down the UK and from that create a campaign that is understandable and easily digested by all, offering a solution where they can easily access the truth. To also understand the insecurities people UK voters have from the Leave camp. Why are voters voting leave and how can the campaign persuade them away from voting leave, what isn't the 'remain' camp offering or doing right? These are the types of questions that will be investigated throughout the process of the campaign.